Some brands begin with strategy.
Ours began with a knot, a conversation, and a quiet belief in the power of handmade.
TIE Handmade wasn’t born in a boardroom. It began around kitchen tables, late-night phone calls, and the determination of a woman who believed that something made by hand could still matter in a fast-moving world.
What started in 2019 with a few knots of macrame and doormats soon grew into something more, a brand built on tradition, care, and creativity. She didn’t follow trends. She followed her hands, her heritage, and her heart.
When the first bags came to life, they weren’t just accessories, they were stories. Stories of women reclaiming their space. Of craft passed down like a family recipe. Of beauty that doesn’t scream for attention, but lingers - quiet and intentional, like a memory.
In December 2024, TIE Handmade joined the Kuuraii family. And though we’ve grown, our essence remains untouched. Every bag is still born from time, intention, and hands that know the value of slow.
We work with artisans who put soul into every stitch. We choose materials with care - from jute and cane to vegan leather and wire - blending function with feeling. We build with the belief that business can be personal, ethical, and deeply human.
When you carry a TIE bag, you're not just holding a product. You're holding someone’s pride. Someone’s patience. Someone’s piece of home.
This is more than a brand. It’s a return to roots - and a step forward with purpose.
Come, walk with us. There’s space for you here!